Protein
Chefs
Canada · 2026
The State of Protein in Canada
Help us understand how Canadians think about protein, affordability, nutrition trends, meal habits and what is shaping everyday food choices.
Survey progress0 of 24 answered
Your perspective matters.
This survey is designed to capture a snapshot of protein habits and attitudes across Canada in 2026. Please choose the answer that best reflects your own experience.
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Answers are analyzed in aggregate. If you arrive from a Protein Chefs email, Klaviyo can associate this response with your customer profile so the survey can be saved and reported.
Answers are analyzed in aggregate. If you arrive from a Protein Chefs email, Klaviyo can associate this response with your customer profile so the survey can be saved and reported.
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01
Section 1 of 6
About You
Q1
What is your age?
Q2
What province or territory do you live in?
Q3
What is your gender?
Q4
What is your approximate annual household income?
Q5
Do you currently follow a specific diet or eating pattern?
Q6
Have you ever used a GLP-1 medication (e.g., Ozempic, Wegovy, Mounjaro) for weight loss or other purposes?
02
Section 2 of 6
Protein Priorities & Awareness
Q7
How important is getting enough protein to you personally?
Q8
Over the past 2 years, has your protein intake increased, decreased, or stayed about the same?
Q9
Do you actively track how much protein you eat in a day?
Q10
Roughly how many grams of protein do you think YOU eat on an average day?
Q11
How many grams of protein per day do you think is generally recommended for an average adult?
03
Section 3 of 6
Trend & Social Media Influence
Q12
Where do you get most of your information about protein and nutrition?
Q13
Have you seen the term "protein-maxxing" on social media?
Q14
Do you think the current high-protein food trend is backed by solid science, or is it mostly hype and marketing?
Q15
Have you ever bought or tried a "protein-added" version of a food that doesn't traditionally contain much protein (e.g., protein coffee, protein ice cream, protein cookie dough, protein chips)?
04
Section 4 of 6
Cost & Accessibility
Q16
Do you feel eating enough protein is affordable on your current budget?
Q17
Have rising grocery prices caused you to eat less meat, fish, or dairy in the past year?
Q18
Would you pay more for a food product if it had a higher protein content?
Q19
What is your primary source of protein? (Select the ONE you rely on most)
05
Section 5 of 6
Convenience & Meal Habits
Q20
What is the biggest barrier to you eating enough protein day-to-day?
Q21
How often do you cook or prepare meals specifically with a protein target in mind?
Q22
Have you ever used a meal-delivery or meal-prep service specifically to help meet your protein goals?
06
Section 6 of 6
Identity & Motivation
Q23
Which best describes why you focus on protein? (Select the ONE that fits best)
Q24
If you could change ONE thing about how protein is marketed or talked about in Canada, what would it be?
Thanks for adding your voice.
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